Sarafina’s Savoury Caribbean Puddings is a Local Company that specializes in Black Pudding, Rice Pudding, and White Puddings.
Their products come from humble beginnings and from a culinary artform steeped in Caribbean History and Culture.
Brand Identity Design
Sarafina’s Savoury Caribbean Puddings
What We Did
Branding and Packaging Design
When we were approached for this project, our process included eating as much Black Pudding as possible AND getting to know exactly what audience the team at Sarafina’s was trying to reach. To accomplish the goal of reaching both local and international consumers, we went for a very old school design with a modern twist to really sell the product.
for home and abroad
Besides the old-school meets new-school look that we were aiming for, we used very bold colours and impactful fonts to really establish the brand. In Antigua and Barbuda Sarafina’s Puddings is the first company to package and sell black puddings and we wanted to help them to cement themselves as the leading black pudding brand.